New York photographer Peter Hurley has over a million views for his “squinch” technique video. The idea is pretty simple and Hurley says it will make someone more photogenic.

…it’s a good idea to squint ever-so-gently in photos (as you’d do naturally in a genuine, relaxed smile).

The folks over at PhotoFeeler did a small research study and guess what? The research says the squinch works. Pictures with the squinch increased a subject’s perceived Competence and perceived Influence scores.

Is the squinch right for you? Maybe yes and maybe no. It all really depends on the look you want for your photo. However, this research suggests its a technique worth trying.